Below is an in-depth case study about Digital Insider’s success driving organic digital growth for a retail/e-commerce client specialising in furniture.
The objectives of this client’s campaign included:
We were seeking to improve local visibility, increase store traffic, and increase enquiries and sales for our client. In order to achieve these as well as the specific campaign objectives, we implemented the following strategies.
We employed a number of on-page Search Engine Optimisation (SEO) techniques to optimise keyword rankings and drive Organic Traffic to the furniture retailer’s website, including:
To improve keyword rankings in the SERPs and drive Organic Traffic to the furniture retailer’s pages we used off-page SEO techniques, including obtaining Local Citations and backlinks from external guest blog posts on quality websites. The use of local search terms throughout our on-page and off-page SEO would enable the client’s target audience to more easily find their local furniture showroom locations.
To ensure that the client’s website was operating at optimum levels and providing a good user experience (UX), we completed a number of technical fixes such as; fixing errors report by specialised SEO tools, resubmitting target pages for indexing, fixing redirects, completing regular audits and optimising the eCommerce Checkout.
We added a Google My Business (GMB) plugin to the website. The GMB review snippet schema on Google SERPs would improve organic ranking and increase the Click-Through Rate (CTR) as potential customers can immediately see the positive peer ratings.
During the campaign, our client acquired a new retail location which required us to complete migrations from the previous location’s website and GMB. This included the migration of website content and subsequent local keyword optimisations for the new location. The successful page-to-page website migration and optimisations would improve presence for the new location and improve sales on their advertised brands.
We also completed location keyword optimisations on all of the client’s other GMB locations.
Due to lockdown restrictions moving most retail stores to online shopping, we ensured that the furniture retailer’s online store was fully optimised, contained original product content and that product titles & descriptions were written effectively and keyword optimised. We also added more products to the online store to ensure that customers had the best online retail experience possible.
Level 3, 44 Lakeview Drive,
Scoresby VIC 3179