Paid, Earned, Shared, Owned Media: The PESO Approach for Digital Marketing
In the fast-paced world of digital marketing, achieving brand visibility and engagement requires a multi-channel approach. The PESO Approach—Paid, Earned, Shared, and Owned media—offers a comprehensive framework to help businesses effectively reach their target audiences. This strategy is essential for digital marketers, enabling them to create campaigns that drive results across various platforms. Understanding the […]