We specialise in a breadth of highly customised digital advertising and marketing solutions. This includes marketing tactics search engine optimisation, search engine marketing, content creation, website development, conversion optimisation, offline media planning /negotiations, ongoing testing and reporting.
The Digital Insider partnership approach is to take the time to understand your business, brand, products and services to ensure we engage with your target audience effectively in the digital landscape.
We operate like a virtual marketing department. We are externally located but internally focussed. We can act as your dedicated marketing manager or add value to the existing marketing team. Most importantly we come to you!
We deliver a monthly targeted campaign plan that effectively reaches your target audience via search engine optimisation, conversion optimisation, adwords management and reputation management.
Digital Insider is a Melbourne based digital marketing consultancy with devoted, passionate digital marketing experts who help drive the success of small business via digital marketing solutions.
The Digital Insider partnership approach is to take the time to understand your business, brand, products and services to ensure we engage with your target audience effectively in the digital landscape.
Our passion and focus is on achieving measurable results by developing, managing and implementing our strategic recommendations, ensuring precise delivery and execution of each digital solution, whilst measuring and optimising ROI to achieve real Business Growth.
We offer small businesses in need of assistance to create effective, efficient, highly targeted and measurable digital marketing solutions. Most importantly we simplify this for you so you can focus on your business.
Your success is our success.
Optimisation strategies to get your website to rank naturally in search engines. We CREATE unique SEO content that supports your brand and gets you on the first page of Google.
WHY SEO?
Search Engine Optimisation is the process of affectively getting your website to rank naturally in search engines for the products and services offered. SEO is integral in those who want to drive targeted traffic that converts.
In a nutshell to get on the first page of Google, websites must provide search engine credibility – which will come from the relevancy of the web content, the relevancy of the links and the authority of the linking source.
We apply optimisation strategies including outreach articles, link building techniques and tactics that abide by the rules of the search engines and most importantly appeal to your target audience.
CONTENT CREATION
We CREATE unique SEO content that supports your brands goals. Develop concise and clear tailored content that’s relevant, informative and helpful. Content that drives traffic, people share and recommend, that search engines recognise as relevant. This may require re-writing product pages, amplifying landing pages with richer information, or adding new engaging content to blog posts.
Ensuring that all content highlights the client as an expert in the industry by utilising words, references and hierarchy that shows Google experience, expertise and credibility.
ON-PAGE REQUIREMENTS:
Meta tag, page title and description updates
Content written for each keyword focused page
Blog content: Although blog management may not be at the top of the list of your priorities, your blog is a portal for visitors to access engaging and entertaining digital content, whilst driving traffic to your website, establishing your brand voice and personality, and identifying your target audience.
Focus in on blog posts that will not only improve the quality of the business but also bring long tail traffic.
Integration with Google+ Business Pages
OFF-PAGE LINK BUILDING:
All links are never created equal and we focus on getting websites with high authority to talk about your business and link back to it
Getting references in industry leading websites that can refer potential leads and customers
Link building strategies include 'directories', 'co-citations', 'pdf / slides / video / audio, etc', 'press releases', etc
Most important is the acquisition of high quality links with a Domain Authority (DA): 25+, resourcing pages, guest posts, features in content, .gov / .edu sites, etc
MONTHLY DETAILED REPORTING:
Unique reporting portal - live rankings
Google Analytics analysis of Month on Month, Year on Year performance
Engagement metrics
Pay Per Click is the marketing channel of choice for those who require immediate leads.All campaigns are monitored and optimised daily to ensure performance is on track to enable a lower cost per conversion.
PPC (Pay Per Click), also known as Google AdWords, is the marketing channel of choice for those who require an immediate flow of relevant traffic. Organic SEO whilst important takes time, and when you’re looking to increase revenue today we recommend AdWords management as a viable option.
Search Engine Advertising enables your business to be positioned in front of customers searching for your products and services at an agreed bid price.
You can be competitive in the most extremely cost effective way and have the ability to target intelligently by keyword, geographic region and time zone.
All campaigns are monitored and optimised daily to ensure performance is on track to enable a lower cost per conversion e.g phone calls or form submission. Our regular reporting provides campaign transparency and we make sure everything is understandable.
Campaign Management
Improve conversion rates and overall customer experience. You can send 10,000 potential customers to a website but if that site doesn't quickly engage and convert it is all a waste.
Why Conversion Optimisation?
Improve conversion rates and overall customer experience.
You can send 10,000 potential customers to a website but if that site doesn't quickly engage, communicate, persuade, create trust and make the visitor want to pick up the phone or enter their contact details it is all a waste.
Increase website traffic conversion rates by A/B testing different messaging, offers, layout and images to see which one will perform better.
Trying to maximise conversations is a tried and tested method to improve a web presence. It's highly measurable, results are apparent within 3 months and it can make a huge difference to the amount of leads generated each month.
Main reasons to consider Conversion Optimisation:
1) The objective is to increase sales or leads and ROI from existing traffic /digital marketing spend
2) Google CPC is increasing and becoming more competitive
Conversion Optimisation works to understand why the traffic arriving on your website is not converting
The answer is not to increase the monthly budget but to work with the current spend and increase the overall conversion rate
3) Conversion Optimisation lowers the overall CPA (cost per acquisition) by increasing the conversion rate you will effectively lower your cost per lead. It will help maximise profits which enables you to put more money towards new traffic acquisition
4) Decisions are based on scientific data
Through the use of technology such as heat maps, augmented eye software and google analytics we determine where visitors are spending their time and what they are looking for.
5) Create momentum that will increase overall market share, the more traffic that converts the higher the customer base. Get the persuasive edge over your competitors.
Improve campaign ROI by applying analytical intelligence to all digital campaigns Wash the data, refine and repeat. It’s the cycle of digital life.
We improve client’s ROI by applying analytical intelligence to all digital campaigns. We are a Google Analytics Certified Partner, provide customise tracking and measurement and create data action plans which provides what your business needs to track.
Importantly we continue to incorporate campaign results and learning’s to keep maximising the campaign performance and drive results.
Wash the data, refine and repeat. It’s the cycle of digital life.
We develop cost effective bespoke designs that are tailored to clients business needs and deliver a positive customer experience.
As the internet is changing as an increasing rate, this means you will need a website that is flexible enough to adapt to these changes.
Having a website for your business is no longer a luxury, it is a necessity. Your customers are online, and if you’re not there to greet them your competitors will be!
As your business grows, it is only natural that you would want your website to grow with you. Having a responsive, mobile friendly website is essential.
We will ensure that your website has a solid SEO grounding, so that when your customers are searching online, they will find you!
Our skilled team can design and create a website that is powerful and looks great. There is no such thing as a ‘one size fits all’ approach to website development and design. We work with clients to develop a bespoke design that is tailored for your business needs and demands and delivers a positive customer experience.
A full-service offering: expertise in social strategy and planning, social advertising implementation, advocacy, review management, and social analytics.
Effective media planning and negotiation, examines the cost efficiencies of each media channel to ensure maximum exposure for your spend and a return on every
Brand Awareness is critical in the path to purchase and offline media will help you to achieve this, driving more leads to your business.
First step is to identify the media habits of your target audience, and develop a media plan to communicate your message across multiple channels or via a single targeted channel to achieve your objectives.
Effective media planning and negotiation, examines the cost efficiencies of each media channel to ensure maximum exposure for your spend.
We’ll select the right media channels for your campaign based on best-practice media planning that targets the right consumers, in the right environment, at the right time to maximise results and ensure you see a return on every dollar spent.