CASE STUDY

Dawson’s Australia

The Client

Dawson’s Australia is a leading provider of pest control and termite treatments for homes and businesses across Melbourne and Victoria. In 2022, Dawson’s joined Flick Anticimex to support Flick’s geographical expansion within the greater Melbourne region. This partnership enables Dawson’s to leverage Anticimex Group’s international expertise, further enhancing the quality of services provided to clients.

The Challenge

  • Increase brand awareness and online presence
  • Drive quality traffic to the website.
  • Convert website visitors into leads via form submissions, calls and enquiries.

The Action

Digital Insider partnered with Dawson’s in 2014 when organic traffic achieved on average 15 visits per month with traffic cost value of $73. We developed a custom digital marketing roadmap, developed a content rich website with an SEO strategy first approach. We also implemented localised SEO to cover all suburbs of Melbourne, Google Ads management with a reduced monthly CPA and weekly marketing meetings to measure and optimise digital campaigns.

The Results

  • 112,850% increase in organic keywords from 2014 to October 2024.
  • Organic traffic value rose from $73 in 2014 to $75,000 in 2024.
  • 29% increase in website visitor conversions (2023-2024).
  • 41.8% increase in website visitor conversions within the last 3 months.

The Testimonial

“Kylie and her team significantly contributed to the growth of my business over our 8-year working relationship.  I truly value and appreciate their assistance to enable me to be acquired by a global company such as Flick Anticimex. Due to their impeccable work Flick has continued to engage their services and keep the Dawsons brand in operation due to its domination in Victoria.”
 
Troy Dawson – General Manager