IMG Comfort

The Client

IMG Comfort Australia, a division of Norwegian company IMG, specialises in an iconic range of ergonomic and stylish leather chairs, recliners, and sofas, which are available at select furniture retailers.

The Challenge

• IMG is a discovered brand and awareness was needed to target their primary products.
• Drive quality traffic to the website.
• Convert website visitors into leads via enquiries to local retailer stockists.

The Action

Digital Insider developed a custom digital marketing roadmap, implementing Google Ads, SEO, and enhancements to the client’s website to achieve marketing objectives on time and within budget.

The Results

• 51% increase in website traffic to local retailer pages within 1 month.
• 80% increase in phone calls from Google Business Listings within 12 months.
• 279% increase in emails to local retailers 
within 12 months.
• 905% increase in Google Ads conversions
• 90% improvement in CPA within 12 months.

The Testimonial

“Digital Insider has been effective in driving more calls and enquiries to our local retailers. “We have seen solid sales results”

Maria, IMG Comfort Australia