Network Plumbing

The Client

Network Plumbing is a reputable plumbing, electrical, roofing and air conditioning business servicing Sydney and Wollongong. With a history dating back to 1988, the business provides everything from emergency plumbing and blocked drains to hot water, leak detection, pipe relining and strata plumbing.

The Challenge

• Increase visibility for high-volume plumbing searches.
• Improve rankings for valuable Sydney-based search terms.
• Drive more qualified organic traffic to the website.
• Expand the number of keywords generating visibility for the business.

The Action

Digital Insider developed an organic search strategy aimed at increasing Network Plumbing’s visibility across high-volume, high-intent plumbing searches. By strengthening the website’s presence on core service terms and location-specific searches, the strategy enabled Network Plumbing to compete for some of the most valuable searches in its market, including “plumber Sydney” and “emergency plumber.”

The Results

• Achieved #2 ranking for “Plumber Sydney” – a high-volume search generating approximately 6,600 local searches per month.
• #1 rankings for “Plumber for Water Hammer” and “Emergency Plumber Sydney,” putting the business in front of customers searching for specific plumbing solutions.
• 3.5K monthly organic visits – representing an estimated A$63K in monthly traffic value.
• 1.6K keywords ranking in Google’s top 100 – with the keyword footprint growing by 3%.

The Testimonial

“Digital Insider has significantly improved our online visibility. We’re now appearing for some of the biggest plumbing searches in Sydney, which gives us a much stronger opportunity to connect with customers when they need us most.”

Rachel Zanetic, Network Plumbing