CASE STUDY

Peninsula Aquatic
Recreation Centre

The Client

PARC, managed by Peninsula Leisure for Frankston City Council, offers swimming, fitness, gym, and leisure services that engage the entire community. With facilities welcoming all ages, backgrounds, and abilities, PARC is an inclusive hub for health and wellness.

The Challenge

  • Increase brand awareness and online presence.
  • Increase memberships and class bookings.
  • Implement website migration to improve user experience and engagement.

The Action

Digital Insider developed a custom digital marketing roadmap, implementing SEO, Google Ads and website migration to achieve marketing objectives on time and within budget.

The Results

  • 1228% increase in Google Ads bookings 
within 6 months.
  • 93% improvement in CPA (Cost Per Acquisition) within 6 months.
  • 100% retention of website traffic following successful website migration.
  • 80% of high-traffic target keywords achieved positions 1-2 within 12 months.

The Testimonial

“Since working with Digital Insider, we’ve seen a remarkable shift in bookings with our keywords climbing to top positions. Their smooth handling of our website migration made all the difference. I’m genuinely impressed with the results.”
 
Jessica de Araugo