The Cupcake Queens

The Client

The Cupcake Queens is a popular Melbourne bakery known for its delicious cupcakes, coffee, and great customer service. With eight retail stores and an online shop, they bring their sweet treats to consumers and businesses in Melbourne.

The Challenge

• Increase brand awareness and online presence
• Drive targeted purchase intent traffic to the website
• Convert website visitors into online shoppers

The Action

Digital Insider developed a custom digital marketing roadmap, implementing Google Ads, SEO and Local SEO to achieve client objectives on time and within budget.

The Results

• 35% increase in traffic within 3 months
• 63% increase in revenue within 3 months
• 1278% in ROAS within 3 months

The Testimonial

“We’ve seen an immediate positive impact on our online sales and customer traffic since working with Digital Insider. Their services and approach have really helped us grow online sales.”



Monique, Founder The Cupcake Queens