SERVICES
Digital Strategy
Roadmap
At Digital Insider, we’re all about “strategy before action”. Using data and AI, our Digital Marketing Roadmap gives you a clear, actionable plan to grow your business. We’ll help you define your goals, find your target audience, stand out from competitors, and choose the best digital channels to reach your audience.
Digital Marketing Roadmap Deliverables
90-Minute Strategy Workshop
In-depth session to understand your business and identify growth opportunities.
SWOT & Digital Review
Analysis of your digital presence & business strengths, weaknesses, opportunities, and threats.
Competitor & Market Review
Evaluation of competitors’ digital activity and search visibility.
Key Growth Challenges
Identify growth challenges and prioritise solutions.
Digital & Marketing Objectives
Define clear, measurable goals to drive growth.
Target Audience
Profile key target audiences for better digital targeting.
Product Review
Product ladder review for better entry into sales funnel.
Brand Identity
Define competitive advantage, functional & emotive benefits, visual identity, personality, and tone recommendations.
Core Messaging & Content Pillars
Development of central messages and content themes to guide communication.
12-Month Campaign Calendar
Collaborative calendar outlining marketing activities with digital channel recommendations.
Prioritised Action List & Strategy Presentation
Clear steps to execute the strategy, followed by a final presentation.
Performance Monitoring and Reporting
Using advanced SEO and AI data tools, we track your campaign’s progress, optimise strategies in real-time, and deliver clear, actionable reports that reflect growth.
OUR DIFFERENCE
How Digital Insider drives
business success
Strategy before Action
We handle the heavy lifting of digital marketing so you can focus on what you do best.
Part of Your Team
We handle the heavy lifting of digital marketing so you can focus on what you do best.
Proven Results
We start with understanding your business, customer, and market to maximise impact and ROI.
Ethical & Transparent
We value transparency and will only work with you if we can deliver proven results to your business
Google Partner
As a trusted Google Partner, we bring you top optimisation scores and more qualified leads at lower costs.
Aussie-Based Team
With 45+ years of combined experience, our Aussie-Based team understands the local market & delivers strategies tailored to Australian businesses.
AI Efficiency
We use the latest AI & data tools to optimise campaigns, boosting efficiency, ROI, and results.
Reporting Dashboard
Make informed decisions anytime with our 24/7 real time reporting dashboard
