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July 21, 2021
How to Build a Content Strategy to Boost SEO Growth

SEO has become the cornerstone of digital marketing. It’s the process of creating an online presence by improving the quality and quantity of your website’s traffic. Although most businesses understand the importance of content marketing, some still neglect to utilise Search Engine Optimisation which has detrimental effects on website traffic.   If you’ve been creating […]

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June 24, 2021
Keyword Research for SEO: The Definitive 2021 Guide

Talk about SEO and one of the first topics likely to come up is keyword research. And with good reason. Small businesses who ignore this won’t make an impact with their digital marketing. Doing effective keyword research is STILL how you get your website to the top of Google’s results pages. Also, if you’ve done […]

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June 15, 2021
Meta Tags for SEO – Definition, Examples & Best Practices

SEO practices have expanded over the years so it’s not simply incorporating a few keywords throughout your content. Now, it’s so much more than that! Link building is thought to be the cornerstone of optimisation but what about meta tags? It’s important not to focus all your energy on one type of optimisation and rather […]

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May 24, 2021
The Ultimate Technical SEO Checklist

SEO has become the cornerstone of content creation and if it’s done correctly, you will see a steady increase in your website’s traffic. However, some small businesses still struggle to get their SEO to work for them. If you’re not seeing growth in site traffic or an improvement in your page rankings, there could be […]

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May 17, 2021
The Complete On-Page SEO Checklist

On-Page SEO refers to the practice of optimising individual pages on your website. Optimising each page boosts your ranking and you gain more relevant traffic in search engines. With on-page SEO you can optimise your content as well as the page’s HTML code. Only 5.7% of pages will rank in the top 10 SERPs within […]

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April 27, 2021
How to Optimise Your Google My Business Listing to Rank Higher in Local Search

Are you thinking about optimising your Google My Business listing? Your Google business listing highlights your best features online and entices people to click on your profile and is one of the most valuable local citations you can create. If you’d like to increase your click-through rate on your listing, then take a look at […]

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April 19, 2021
Post-COVID SEO Strategies and Ideas

We’re going through a post-COVID stage where consumer online habits are changing drastically. Today we’re giving you SEO ideas that will place you on top of Google’s SERPs so you can drive more traffic to your site and increase your revenue.

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November 25, 2020
Retail Case Study: Furniture Retailer

An in-depth case study about Digital Insider’s success driving organic digital growth for a retail/e-commerce client specialising in furniture.

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November 11, 2020
Pest Control Case Study: Driving Organic B2C Growth

An in-depth case study about Digital Insider’s success driving organic B2C growth for a client specialising in pest control.

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September 7, 2020
Backlinking Criteria For Obtaining Quality Backlinks

Backlinks are one of the most important ranking signals. Studies have shown that the more quality linking domains a webpage has, the higher up the Search Engine Results Pages (SERPs) they are likely to be. Backlinks are considered a core component of any successful Search Engine Optimisation (SEO) campaign. Google’s algorithm analyses how many external […]

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