When starting up, few business owners realise how crucial e-commerce optimisation really is. Are you an online retailer? Then you know how important it is to optimise your site if you want to have a successful sales conversion.
One of the easiest ways to stay up to date with the ever-changing optimisation trends is to use a top SEO agency Melbourne retailers are relying on to keep sites relevant. Additionally, we’ve drawn up a list of some simple changes you can make on your own to give your e-commerce sales a boost.
Recent statistics have shown that 2020 saw at least 9.1 million Australian households shopping online. It’s clear then that there’s a very lucrative market for successful e-commerce businesses. How then can you optimise your online store for optimal results?
1. Improve Site Speed
As with any other website, users will get annoyed with a slow e-commerce store. Ways to improve site performance include:
- Use caching
- Reduce redirects
- Optimise content
- Only use high-quality
- Optimise images
2. Optimise Your Site Search
Paying attention to your on-page search query is essential if you want to keep up to date with what your visitors want. Not only is the search option a super way to know what your guests are looking for, but it easily helps them navigate around your site.
Our experts have listed a few straightforward ways to keep up to date with search queries.
- Check search queries regularly: Doing this will identify what the most popular searches are.
- Test results of search suggestions: When new products are added to the shop/site, be sure to check how easy they are to find when searched.
- Use data to benefit marketing: Use the analytical data you gather to influence marketing strategies, sales promotions and product decisions. Using relevant data is definitely a sure way to increase your search engine optimisation which in turn will increase traffic to your site.
3. Make Cross-Selling Relevant
One of the top marketing goals of your e-commerce store should always be to increase your average order value (AOV). This happens when your client adds an impulse addition to an already planned purchase. Options like “customers also bought”, “You may also like” and “people also viewed” factor in at this point. It’s a formidable way to increase revenue.
4. Improve the Experience on the Product Listing Page
Provide a top-notch service on your product listing page. Essentially this will make visitors more eager to add additional items to the cart. Consider adding important sorting filters. Another recommended addition is specifics about stock availability and potential delivery times.
5. Streamline the Shopping Cart
The shopping cart is a pivotal aspect of any online shopping experience. To enhance the customer experience, be clear about aspects such as the return policy, pricing, savings and shipping criteria.
6. Review the Use of the Famous Pop Up
Anyone who shops online will have undoubtedly seen the pop-up that overshadows your screen the minute you log in. Many clients will navigate away from your page if the pop-ups are too overwhelming. When setting them up, look at it from the customer’s point of view in terms of size, frequency and information.
7. Create a Product Detail Page
Here you should provide adequate product information to help your potential client decide if the product is the item best suited to them. Two prominent examples include seeing the product from all angles and being able to zoom in on all images.
8. Simple Checkout Process
If your visitor has made it as far as the checkout process, the last thing you want is for them to navigate away with a full trolley waiting. To avoid this, ensure you have a simple checkout process. You’ll want to include features such as a “guest checkout,” low-cost shipping options, and clear checkout instructions.
9. Mobile Compatibility
One of the most crucial steps to ensuring your e-commerce site is successful, is to ensure mobile compatibility. Your site/shop should be easily accessible on all types of devices. Even features of zooming in on images and easily accessing the cart must be available.
How Can You Get in Touch with the Experts?
If you want access to more useful tips, the good news is that our experts are waiting. It’s as simple as calling us on 0459 845 633 or checking out our website.
We’d like to help you improve your SEO ranking and make it easy for clients to navigate and use your e-commerce site. With an increased customer experience, you’re sure to improve your ROI in no time!
