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November 25, 2021
What Are Google’s Core Web Vitals & How to Improve Them

In May 2020 Google announced its intent to implement this set of Core Web Vitals by August 2021. It’s important to understand what the Core Web Vitals are, why they’re important and how to improve them.

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November 17, 2021
How to Evaluate Site Quality for Link Building

Do you know creating content that answers your readers’ questions doesn’t guarantee that it will rank well? To outrank your competitors, you must establish authority and the only way to do that is by adding authoritative links to your content.

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October 28, 2021
Local Messaging Trends for Businesses

Business communication trends are always changing, especially when new technology is introduced. The current trend is text messaging. People want to have quick conversations with the businesses they choose to use. In fact, 4 out of 10 Australians would switch to a company that uses text messaging as a means of communication (Podium, 2021). Use […]

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October 20, 2021
How to Reduce Bounce Rate and Increase Your Conversions

Almost every company has a website these days. Since there are millions of websites on the internet it can be difficult to compete for online visibility or to increase your leads. If you’re struggling to get visitors to sign up for emails or convert leads into paying customers, you may be experiencing a high bounce […]

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September 29, 2021
The Website Migration Guide: SEO Strategy and Process

In today’s article, we’d like to give you SEO strategies and processes to consider when doing a website migration. These tips may help optimise your online presence and increase your site traffic.

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September 17, 2021
Website Design and Development Best Practices

In today’s digital world, almost anyone can create a website without coding experience. However, the ease of creating a website doesn’t guarantee its effectiveness for your organisation’s online presence. There is a difference between a live website and one that’s optimised. On the other hand, most companies don’t realise how much website design matters. Did […]

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August 12, 2021
How to Do a Backlink Audit – Your Complete Guide

One of the most important elements of an SEO strategy is backlinking. Backlinking is one of the main criteria considered in Google’s page ranking algorithms. When you include more relevant and reliable sources on a page it increases its usefulness and value. On the other hand, poor backlinks consist of irrelevant sources or links that […]

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July 21, 2021
How to Build a Content Strategy to Boost SEO Growth

SEO has become the cornerstone of digital marketing. It’s the process of creating an online presence by improving the quality and quantity of your website’s traffic. Although most businesses understand the importance of content marketing, some still neglect to utilise Search Engine Optimisation which has detrimental effects on website traffic.   If you’ve been creating […]

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June 24, 2021
Keyword Research for SEO: The Definitive 2021 Guide

Talk about SEO and one of the first topics likely to come up is keyword research. And with good reason. Small businesses who ignore this won’t make an impact with their digital marketing. Doing effective keyword research is STILL how you get your website to the top of Google’s results pages. Also, if you’ve done […]

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June 15, 2021
Meta Tags for SEO – Definition, Examples & Best Practices

SEO practices have expanded over the years so it’s not simply incorporating a few keywords throughout your content. Now, it’s so much more than that! Link building is thought to be the cornerstone of optimisation but what about meta tags? It’s important not to focus all your energy on one type of optimisation and rather […]

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