SEO has become the cornerstone of digital marketing. It’s the process of creating an online presence by improving the quality and quantity of your website’s traffic. Although most businesses understand the importance of content marketing, some still neglect to utilise Search Engine Optimisation which has detrimental effects on website traffic.
If you’ve been creating regular content but your website traffic is still low, chances are you haven’t optimised your site with the relevant keywords. We’d like to help you build a content strategy that will give you a boost in SEO growth so you can stay ahead of your competitors.
Keep reading to learn the importance of a strong content strategy and six tips on how to start increasing your website’s traffic.
SEO is the combination of a multitude of elements such as:
Knowing what these SEO elements are and how they work is essential to understanding how to build a proper content plan. SEO makes your website visible on search engine results pages (SERPs) so you can have more opportunities to turn prospects into customers.
When you work on your content strategy to boost your SEO, you’re creating brand awareness for your business. Furthermore, a strong content plan will promote and position your business as a trustworthy organisation in your industry.
Lastly, your strategy will help you define and develop your marketing goals, set priorities and achieve them. As a result, you can ensure that every part of your content efforts translates into a tangible outcome.
Many business owners struggle to develop their content, especially when implementing SEO. Some may also neglect to prioritise the task because they don’t fully understand how content can increase their sales and revenue.
Writing content for your website may seem like a trivial task but if you do it correctly you could boost your company’s growth. To help you get started here are six content strategies that will help you create a fully optimised website.
Start with the fundamentals of your content strategy which is identifying your target audience. You want to deliver the most relevant information possible for your site visitors. However, to create content that resonates with your audience you must first know who they are and how they search the internet for information.
You can also look into who your current customers are, so you can look at important data such as:
By looking at your current customer base you can have an idea of what type of content to create and who you’re creating it for. When looking at your target audience to create content consider the following:
Doing extensive keyword research is another way you can discover how people talk about topics that are relevant to your company. This will help you create content they’ll want to read.
Now that you’ve identified your target audience, it’s time to create relevant topics that resonate with their needs and wants. Draw up a list of 10 words or terms that are relevant to your organisation. Use an SEO tool to research how these words rank online.
Using your 10 words you can create short-tail keywords that you can include in various parts of your website such as:
Using this process, you can create at least 15 short-tailed keywords that you can use to optimise the topics you develop on your website.
With your shorter keywords, you can begin creating long-tail keywords to help you dig deeper into the topics you want to create. You can’t rank on short keywords alone because it can be difficult to rank at the top for shorter words with a high search volume that other companies may already use in their online content.
Long-tailed keywords can attract visitors that have specific interests or problems they want to solve. You can create blog posts with your long-tailed keywords as well as titles on your homepage or landing pages. Here’s an example for you:
Search engine algorithms look at the combination of short-tail and long-tail keywords and the words surrounding them. These words and terms help search engines connect users with the correct information they’re searching for.
Filling one page of your website with all the keywords you’ve created can make it difficult for that page to rank higher in SERPs. Instead, use the topics you’ve created to develop individual web pages that give a high-level overview of your subject matter.
For example, you can create a homepage where you list the products and services you offer. You can also create a products and services page that consists of pricing and an ordering system.
Your customers and site visitors will find your information easier when searching for your topics in search engines when you create multiple optimised web pages.
Blogging is an excellent way to boost your SEO efforts and to engage with your site visitors. If your website doesn’t have a blog section, consider creating one and post a blog every week. But before you start blogging remember the following:
After creating your content plan, developing your website and starting your blog page you must track the performance of your content regularly. Some website builders have integrated data analytics so you can see how your content performs.
If you see that there’s a lack of engagement or a decrease in site visits or conversion rate you can use your data analytics to see what content needs to be improved. Additionally, you should update your content regularly to ensure it stays relevant, especially if your industry’s trends change regularly.
Are you ready to start your content strategy in an effort to improve your SEO growth? Then give Digital Insider a call today so we can help you create a strong content plan that will boost your page ranking naturally.
We offer a wide variety of services such as optimised content that supports your brand and your goals as well as marketing campaigns. Additionally, we use our own data analytics to improve your ROI.
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