Are you thinking about optimising your Google My Business listing? Your Google business listing highlights your best features online and entices people to click on your profile and is one of the most valuable local citations you can create.
If you’d like to increase your click-through rate on your listing, then take a look at the tips featured in today’s article. We’re going to discuss how to fully optimise your Google My Business listing so you can rank higher in local searches.
With 93% of online experiences beginning with a search engine and Google occupying a majority of the search engine market share, it is incredibly important to ensure your business has a fully optimised listing on Google My Business. People rarely go to the second page of Google when searching for businesses online. The only way for your profile to be seen is by getting onto the first Google page.
Google My Business is an incredible online tool that could place your business on the first SERP. This tool is the ultimate way to optimise your local Search Engine Optimisation strategy. But there are common mistakes business owners make when using Google My Business such as the following:
Setting up your Google My Business profile is easy and it’s free! First, claim your business profile so you can edit information and don’t forget to add high-quality images of your company. Now follow these easy steps to optimise your Google My Business listing:
The best way to optimise your Google My Business listing for local searches is to use location keywords. Include important search phrases next to your business name or niche. You can do this by posting Google posts weekly and include the keywords in your content. Just ensure they are naturally placed.
Additionally, you should always answer questions from visitors and respond to reviews regularly to increase your ranking.
To increase your local searches, add a local telephone number instead of an international or call centre one.
Does your business operate 24/7 or do you have specific operation times? Be sure to add your times to your profile so locals know when they can visit your facilities or when to call. Also add special hours, such as whether you’re open on public holidays.
Don’t be scared to ask your customers and clients for a review! It’s important to obtain quality reviews on your Google My Business profile as it can help to improve your local SEO, and peer reviews also help to show your customers why you should be their top choice. It’s also essential that you respond to the reviews you receive (good or bad), as this humanises your business and shows your care for your customers.
Adding photos and videos regularly to your listing allows you to show off your business. Google’s own data shows that businesses that add photos to their profile ‘receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t’ (support.google.com).
This is your opportunity to tell potential customers what you do and what you’re about. It is best to write this as if the reader knows nothing about your business. This is also a great opportunity to use keywords that users might be searching. Remember: place them naturally and do not keyword stuff!
Google My Business profile short names make it easier for customers to find, share and review your listing. If possible, use the same short name as your social media handles.
Are you struggling to find the time to optimise your Google My Business listing for local searches? Then let Digital Insider do it for you! We have the technical skills and marketing experience to get your business profile to rank high on Google.
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