How to Reduce Bounce Rate and Increase Your Conversions

Almost every company has a website these days. Since there are millions of websites on the internet it can be difficult to compete for online visibility or to increase your leads. If you’re struggling to get visitors to sign up for emails or convert leads into paying customers, you may be experiencing a high bounce rate.

There could be many causes for an increased bounce rate so it can be difficult to pinpoint what’s causing the problem. So today we’d like to give you information on what the probable causes are and tips to increase your conversion rate. Read on to find out more!

What is a Bounce Rate and Why You Should Care About It?

Your website bounce rate is the number of users that visited your site and decided to leave without further action. An extremely high bounce rate indicates that your website didn’t convince the visitor to stay longer or to take action on your site.

Some users may be compelled to visit your site to look at your products and services but, for some reason, they become disinterested and decide to leave. A visitor can bounce from your site by closing your webpage in their browser or clicking on a link that takes them to another site.

So why should you care about bounce rate?

Every time a visitor leaves your website without taking further action it means you’ve missed an opportunity to convert that lead. Essentially, you’re losing money because if your leads are leaving your site.

The Benefits of Reducing Your Bounce Rate

A reduced bounce rate means that visitors find your content interesting. They may decide to click on more posts and pages to find out additional information about your business. It may also increase user engagement on your site. When you reduce your bounce rate you may experience the following benefits:

  • Improved Search Engine Optimisation (SEO) performance
  • Increased profits
  • Improved brand equity
  • Helps you understand your customers better
  • Maximises your marketing spend
  • Improves your brand’s reputation

6 Tips to Reduce Bounce Rate

Learn How to Read Bounce Rate

Are you aware of how your bounce rate is affecting your business? The best way to find out is to look at the percentage of your bounce rate. If your website doesn’t have an analytics tool, you can integrate a plugin to assist you.

Here’s what the percentages mean:

  • Below 20%: It’s rare to have such a low bounce rate so you may be experiencing a tracking problem. This may be because you have a duplicate analytics code or live chat plugins.
  • 50%: This is the bounce rate you should be aiming for. 50% is considered an excellent bounce rate for digital marketing.
  • Between 50% to 70%: Most websites will have this average bounce rate and is considered normal for standard sites.
  • Between 70% to 80%: Your site is not performing well, and you should fix the problem before it becomes worse.
  • Higher than 80%: You are experiencing serious retention problems. If you don’t fix your site soon you will lose money and it will affect your ranking.
Screenshot from Google Analytics

Content Readability is Crucial

Most people would bounce off your site if they’re struggling to read the text on your website. Another reason is that there are large walls of text that could scare visitors away. Poor content formatting can also cause a high bounce rate.

Here are some tips to help you improve your site’s readability:

  • Use bold subheadings to break up large walls of text.
  • Ensure the writing is visible. Use a text colour that contrasts well with the background.
  • Avoid using fancy fonts that are difficult to read.
  • Use bullet points with short explanations if you’re highlighting benefits.
  • Include images, charts, and other visuals.
  • Bold keywords to highlight important sections of your content.

Rid Your Website of Irrelevant Pop-Ups

Random pop-ups can be extremely frustrating when you’re trying to navigate through a website. Sometimes pop-ups can block important sections and it can cause your website to lag. Irrelevant pop-ups can be annoying, which could be decreasing your website’s user experience.

Only use pop-ups on certain pages and ensure that they’re relevant to your niche. A well-designed pop-up could potentially increase your conversion rate. However, you must be strategic about where you place your pop-up, or it could chase your visitors away.

Remember, if you waste a visitor’s time with a meaningless pop-up, you’ll lose their trust, and they’ll leave your site.

Why Are Visitors Leaving So Early?

When you notice that your bounce rate has increased you should try to understand what the cause is. Perhaps there is a part of your website that isn’t catering to improving user experience. Maybe the aesthetics or navigation of your website isn’t appealing.

Finding out why visitors are leaving your site could help you learn more about what your visitors want. Additionally, ensure that your site loads correctly and that it’s easy to navigate. A slow site can cause your visitors to lose interest and leave a page before visiting other sections of your site.

Find New Ways to Improve User Experience

User experience is crucial if you want your visitors to stay on your website. If your visitors are struggling to find information, it could cause them to bounce off your page. Use these tips to drastically improve user experience:

  • Include quick contact details or a contact button at the top of your page.
  • Have a clean navigation with drop-down menus at the top of your page with links to important pages.
  • Include a search bar at the top of your page so visitors can search for information quicker.
  • Utilise white space to increase visitors’ attention.
  • Ensure all the links on your page are working.

Another way to improve user experience is by including interactive content. This may prompt the user to do more exploring on your website. You can include quizzes on your site as well as provide downloadable eBooks and infographics.

Create Landing Pages with Compelling CTAs

Creating attractive landing pages is an excellent way to convert your leads into paying customers. However, it must have a compelling CTA (Call to Action). A landing page with a weak CTA won’t prompt your visitors to go to the next stage of your sales funnel.

What’s more, if you link a landing page to a specific goal or campaign you can use the landing page to see what channels are bringing in more leads. This may show you which offerings and topics your visitors find most interesting. Your landing page can give you valuable insights into your target audience so you can find ways to improve your site, based on this data.

Final Thoughts  

Do you need assistance with reducing your website’s bounce rate? Perhaps you’ve tried certain methods that simply aren’t working to increase your conversion rate. If that’s the case, then Digital Insider would like to assist you!

We specialise in digital marketing and website development so we can give you expert advice as to why you’re experiencing a higher bounce rate. Our experts can also develop a strategy that will significantly boost your conversion rate so you can start reaping the rewards of a market leading website.

If you’d like professional assistance, call Digital Insider today on 0459 845 633 or talk to us by sending an email to [email protected]. We want to help you improve your conversion rate so you can stay ahead of your competitors.

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