SEO practices have expanded over the years so it’s not simply incorporating a few keywords throughout your content. Now, it’s so much more than that!
Link building is thought to be the cornerstone of optimisation but what about meta tags? It’s important not to focus all your energy on one type of optimisation and rather have a comprehensive SEO strategy.
In this guide, we’re talking about the top meta tags to use for SEO. Continue reading to learn why these meta tags are important and how to use them to optimise your page ranking.
Meta tags are used in HTML or XHTML documents when building a webpage. These tags provide search engines information about a website. They are placed in the <head> section of your HTML document and they tell search engines how to display it on SERPs (Search Engine Results Pages).
Meta tags show more detail about your webpage when internet users search for specific keywords. These tags highlight the most important information of your content to make your page stand out when they show up in SERPs.
Search engines value positive user experiences. So your site must satisfy a user’s query on a topic. Meta tags ensure that information users need to know about is displayed in a way that’s easy to understand, which makes their experience positive.
Without meta tags people may not click on your webpage, which will affect your site traffic and your conversion rates if you’re selling products.
There are many types of meta tags but not all of them are relevant to Search Engine Optimisation. However, there are four meta tags that are vital to SEO and which you should always include in your optimisation strategy. Take a look at these tags below with examples and best practices.
Your title tag is the first piece of content users will notice on SERPs. The meta title gives the reader a preview of what the rest of your content is all about. It’s said that a meta title tag is one of the most important search engine optimisation elements.
A well written meta title may increase your click through rate which in turn will boost your site’s traffic. That’s why it’s important to structure your meta titles correctly. They shouldn’t misinform a potential visitor.
Title meta tags are placed in the head of your webpage. Here are a few examples of title tags for various types of content:
A meta description is a short snippet that summarises your page’s content. The information is sometimes used as a snippet in search results to give potential visitors more detail about your content.
The meta description should be written in such a way that it peaks a potential visitor’s interest. Its main goal is to inform the reader of what the content is about and entice them to want to learn more about your business.
When writing a meta description, it should be concise and provide as much information using as few characters as possible. Here is an example of a meta description:
A meta robot tag tells search engines how they should crawl your site. It’s essentially a piece of code in the <head> section of your webpage that helps you manage which sections you want crawled and indexed.
Using the incorrect meta robots can have a huge impact on your webpage’s visibility on SERPs. You must understand these tags so you can use them effectively.
Take a look at the meta robot tags to possibly use for your web pages:
You can use the above information to create the following codes for your webpage:
<meta name=”robots” content="noindex, nofollow">
<meta name=”robots” content="index, follow">
<meta name=”robots” content="noindex, follow">
<meta name=”robots” content="index, no follow">
Image alt tags are used to describe what your image represents. Most people don’t know the importance of image alt tags but they are crucial for SEO for two reasons:
For online retail pages, images sometimes have an impact on how visitors interact with a webpage so it’s important to use alt tags to describe what the image is.
If you want your website’s images to also rank high in Google’s image search results, then placing alt tags on them will boost their ranking. For example, if you have an image of a purple flower, make sure you use this in your alt tag to depict what the image is showing.
Do you want assistance with creating strong SEO practices for your webpage? Then let Digital Insider assist you with your SEO strategy so that you can outrank your competitors. We have a process that will help boost your webpage organically and increase your click through rates.
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