Below is an in-depth case study about Digital Insider’s success driving organic B2C growth for a client specialising in pest control.
The objectives of this client’s campaign included:
Our client was experiencing issues with website conversion, poor user experience, slow site speeds and also issues with ranking for high traffic keywords. To achieve the campaign objectives and solve our client’s online issues, we implemented the following B2C strategies.
A new website was the first step to achieving all campaign objectives. We wanted to develop a fast and powerful website for our client that had a strong SEO grounding and provided an excellent user experience (UX), as this would improve Organic Traffic and Leads, as well as allow us to optimise target keywords.
During development, we decided that the addition of location pages would be key to achieving rankings for location-based keywords such as “pest control Geelong”. These individual location pages would include content that directs the local customers to the client’s website and service pages.
During website development and in the months following, we employed a number of on-page SEO techniques to optimise keyword rankings and drive Organic Traffic to the client’s website.
On-page techniques included:
To improve the pest control client’s keyword rankings in the SERPs and drive Organic Traffic to their pages we used off-page SEO strategies, including obtaining Local Citations and backlinks from external guest blog posts on quality websites. The use of local search terms throughout our on-page and off-page SEO would enable the target audience to more easily find our client who is located in their area.
We added a Google My Business (GMB) plugin to the client’s website for two reasons:
1. The GMB review snippet schema on Google SERPs would improve organic ranking and increase the Click-Through Rate (CTR) as potential customers can immediately see the positive peer ratings.
2. The GMB plugin that appears on the website shows the trustworthiness of the client through Google ratings, which would generate an increase in enquiries and website conversions.
To improve our client’s GMB review score and increase views, we did the following:
As a result, our client received over 250 new GMB reviews in 12 months which boosted their review rating to over 4.5 stars, improving website leads and traffic leads from GMB.
Level 3, 44 Lakeview Drive,
Scoresby VIC 3179