Plastics Manufacturer Case Study

Focus: Increasing Market Share

An Australian plastics manufacturer was looking to increase its international share of the market by adding more global retail stockists.

Implemented Action:

Organic and Social media. No Paid Ads.

A Search Engine Optimisation campaign to increase the company’s online visibility for the main products manufactured e.g. plastic containers. To make consumers more aware of the product and to ensure that retail stores were able to see the value in stocking the specific brand.

Result:

• Increased organic presence by 61% across the market.
• Brand awareness increased significantly.
• Direct enquiries to the retailers.

Hidden Windfall:

More consumer demand contributed to higher order values with retailers. The brand is now stocked in several retail giants in other countries around the world.