Post-COVID SEO Strategies and Ideas

According to Forbes, COVID-19 pushed internet usage up by 70% in 2020. As a result, the Coronavirus lockdown made the internet more important than ever before. People spent most of their time browsing online and streaming to pass time while they were in quarantine.

However, now that we’re going through a post-COVID stage you must re-evaluate your Search Engine Optimisation strategy because consumer online habits are changing drastically. To stay ahead of your competitors, it is incredibly important that you optimise your digital content so you can boost your online presence.

Today we’re giving you SEO ideas that will place you on top of Google’s SERPs so you can drive more traffic to your site and increase your revenue. Continue reading to find out more.



Artificial Intelligence and How it Impacts SEO

One of Google’s algorithms called RankBrain plays a crucial role in your website’s ranking for SERPs (Search Engine Results Pages). The algorithm has a unique ability to learn and as a result, it improves over time.

Improve your SEO for RankBrain by enhancing your website’s user experience. Your ranking could improve based on how long a user stays on your website and your click-through rate. Provide quality information that captivates your audience, so they stay on your page longer. This may increase your page ranking.

Ensure your page has good readability and is error-free as this will influence your rankings.


SEO for Voice Activation Searches

Voice search technology is used more and more thanks to Amazon’s Alexa, Google Assist and Apple’s Siri. The best way to improve your SEO for voice-activated searches is to use longer phrases. Voice activation works well with longer natural-sounding phrases such as:

  • What are the top SEO trends of 2020?
  • How can I optimise my SEO for voice activation?
  • Are there tools to help optimise SEO for voice-activated searches?

On the other hand, shorter keywords work well for typed searches because people tend to abbreviate or use the shortest words and phrases possible when typing. Try to balance your content so that it contains both short and long-tail phrasing.

Rank High with Mobile Optimisation

Research shows that 72.6% of the world’s population will start accessing the internet solely through their mobile devices by the year 2025. You must make sure your website is mobile-friendly for those who are visiting your page through their Smartphones and mobile devices.

Google will be updating its algorithms and when these updates are implemented it will boost rankings on mobile-friendly sites. To create a user-friendly mobile site, ensure Google can crawl your URLs. Lastly, use the same Meta robot tags on your desktop and mobile webpage.


Utilise Featured Snippets

A featured snippet is located below the ads in Google’s search results. It aims to answer a specific question straight away. Featured snippets started in 2014 so it’s not a new SEO strategy. However, during lockdown, Google started prioritising quality educational and trustworthy content as opposed to keyword density. Therefore, you must create content that answers a specific question your audience is looking for (Search intent).

Scoring your featured snippet can place your content high up on search pages. With this strategy, you’re able to divert traffic from your competitors and direct the audience to your site. Here are some tips to create quality featured snippets:

  • Create content specifically to answer a question
  • Be 100% factual and well organised
  • Know your researcher’s intent
  • Use featured snippet keywords with higher rankings


Surge in Online Shopping

The COVID-19 lockdown caused a surge in online shopping. Since consumers were stuck inside they needed a safer way to shop. In Australia alone online shopping reached an all-time high in 2020 with a growth of 57%.

However, the online shopping trend doesn’t seem to be slowing down in 2021. So how do you implement an SEO strategy for your e-commerce store? First, create relevant keywords for your products that will help your visitors find items on your online store when they search for them.

To further optimise your products on your e-commerce store add your keywords to image titles, ALT tags and title tags.

Another tip is to index your e-commerce site’s pages. If your site’s pages aren’t indexed by Google you won’t appear in any search results. To index your page, create a sitemap of your online store and submit it to Google’s Search Console.


May 2020 Algorithm Update

On May 4th 2020 Google started conducting a major update to its Core algorithm which impacted many sites by decreasing visitor traffic. The industries that were affected by the algorithm update include the following:

  • Real estate
  • Science
  • Food and drink
  • Finance
  • Beauty and Fitness
  • Travel

Well-known sites such as LinkedIn and Spotify also experienced a dip in site traffic. Did you notice a significant decline in your website’s traffic? To avoid losing site traffic you must update your content regularly by doing the following:

  • Deleting irrelevant information
  • Updating content such as statistics
  • Rewriting content to provide more valuable information

When updating your website’s content make sure you include new keywords, especially ones that are trending so you can increase your site’s traffic.


Mobile-first Indexing from September 2020

In September 2020, Google implemented mobile-first indexing. This means that Google will predominantly use mobile versions of your online content for indexing and ranking. Since the majority of users access the internet through their mobile devices, Googlebot will crawl and index site pages using the SmartPhone agent.

To ensure that your site’s rank isn’t compromised, make sure your website is mobile-optimised and that users can access your site through their mobile devices. Additionally, make sure it allows Googlebot to access and render your resources and page content.


Use of Google My Business

Many businesses that have online or brick-and-mortar stores don’t realise they can increase their site traffic by utilising Google My Business listing. All you have to do is claim your Google My Business listing and implement a strong SEO strategy when filling in your details.

Use relevant keywords when creating a business description and be sure to add as many applicable categories to your Google My Business listing. For locals to find you, add your address and local telephone number to your profile.

A Google My Business listing has the potential to increase your page rank for local searches. Using this Google tool is 100% free so make sure you take full advantage of it for your SEO strategy.


Final Thoughts

Google is constantly updating its algorithms so you must be well informed of any changes in the industry. This includes how people use the internet so you can formulate new SEO strategies that will keep you well ahead of your competitors.

Want to better understand SEO and how to implement it into their digital marketing campaigns? Digital Insider can help you.

Visit our website or email [email protected] so we can help you with a strong SEO strategy that will get your website to rank naturally.

Are you up for the challenge? Let’s connect!

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