Google caused quite a stir when it announced its intent to change the way web pages are ranked. Part of the new strategy included the roll-out of what is commonly being referred to as Core Web Vitals.
Anyone who runs a business with any sort of digital footprint will know that user experience is what it’s all about. Google has decided to place even more emphasis on this with their innovative approach.
In May 2020 Google announced its intent to implement this set of Core Web Vitals by August 2021. If you want your website to experience the positive effects of these changes, it’s important to understand what the Core Web Vitals are, why they’re important and how to improve them. Keep reading to get the answers to these questions!
Essentially, Core Web Vitals are a set of user-focused metrics that have been designed to measure the way a specific page provides an individual user experience.
The three important Core Web Vitals are listed below:
Understanding the Core Web Vitals and what they measure will enable you to optimise them for the betterment of your site. If your site is currently lacking in any of the areas measured by the Core Web Vitals, it’s the perfect time to improve your site and it’s essential to take swift action.
By doing this you’ll improve the user experience and ultimately this will lead to an increase in the revenue your site should be generating. Additionally, you’ll also be putting your site’s quality above that of your competition and who doesn’t want that?
One of Google’s biggest advantages is that it provides a lot of different tools to help you monitor Web Vitals and thereby improve the performance of your site. We’ve listed a few of the more prominent tools below:
Aside from the usual SEO information in the algorithms, Google has decided to incorporate a new ranking factor. And the lucky factor is – USER EXPERIENCE! By doing this, the Google algorithm will hold websites to a much higher standard.
User experience will be judged by responsiveness, performance and visual stability. These three features will form the three key pillars of the new Google update!
Fortunately, it’s not all doom and gloom for your current website! There are a few simple ways to improve your Core Web Vitals. Our experts at Digital Insider have identified a few key tips to guide you on this topic.
We’ve listed those tips for you to see how easy it is to improve your Web Vitals:
Implement Lazy Loading: Nothing will frustrate a user more than being on a product page and having to wait for images of the products to load! It’s the fastest way to see users heading over to your competitor. Lazy loading will improve your overall score by allowing instant image loading. It also limits bandwidth and improves SEO. Lazy loading will keep visitors on your page and simultaneously reduce the bounce rate.
Provide Accurate Dimensions for Embeds and Images: Setting images at the proper dimensions will improve Google’s scoring of your site. Proper dimensions allow your images to load faster creating less frustration for users. It’s equally important to ensure proper dimensions for embeds like YouTube videos. Videos are a super way to provide users with accurate representations of your products or services. However, if they load slowly, or look too big from the front-end users might not opt to view them. If you’re going to use videos and images, ensure they work correctly!
Improve Your Server Response Time: The longer it takes for a server to load content, the more likely the user is to lose interest in your site. Delayed response times also affect your SEO. In a digital era where everything is rushed, the bottom line is, improve your server response time!
Optimise and Compress Page Images: Optimise images by saving them in the right format. Consider improved formats for saving images such as JPEG2000 or WebP. If you activate something like Content Delivery Network (CDN) for images, you’ll have your images available on different servers. This means images can be sourced from servers closest to users. Loading will therefore be faster.
Do you need assistance with getting your website ready for the new Google updates? Is your company’s website ready to enhance the Core Web Vitals and provide an improved user experience?
Digital Insider would like to assist you with this! We specialise in using Google’s tools to help your business embrace the Core Web Vitals.
For the best professional assistance, call Digital Insider today on 0459 845 633 or send us an email at [email protected]. Let us help you improve your Core Web Vitals so you can successfully reach your target audience and stay ahead of your competitors!
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