In the fast-paced world of digital marketing, achieving brand visibility and engagement requires a multi-channel approach. The PESO Approach—Paid, Earned, Shared, and Owned media—offers a comprehensive framework to help businesses effectively reach their target audiences. This strategy is essential for digital marketers, enabling them to create campaigns that drive results across various platforms. Understanding the […]

Duplicate content on websites happens more often than you think and it’s bad news for SEO. It becomes a problem because it makes it hard for search engines like Google to find certain pages, since duplication impacts search visibility. This affects the ranking of a web page profoundly, and you therefore lose traffic. Although rare, […]

Talking to any SEO expert, they’ll assure you that WHAT you put on your website matters. Yes, search engines like Google do appreciate quality pages that provide concise and valuable information to people in search of answers online. But that’s just the start. You also need to consider aspects like structured data to help perfect […]

SEO done correctly helps your product page reach the top of Google’s search results pages. And that’s where you want to be! You‘ll get the leads you want, and be able to convert them to paying customers. To do that, find SEO services Melbourne experts provide to ensure you stay one step ahead of the […]

If you’ve recently set up a website or even a personal blog, you’ve no doubt heard about keyword research. When it’s time to set up your e-commerce site, keywords are vital to your success, along with design aspects. Since an e-commerce site’s primary function is to generate sales, many online retailers depend on services for […]

When starting up, few business owners realise how crucial e-commerce optimisation really is. Are you an online retailer? Then you know how important it is to optimise your site if you want to have a successful sales conversion. One of the easiest ways to stay up to date with the ever-changing optimisation trends is to […]

It can be challenging to keep up with the process of PPC ads. To assist you, we’ve developed a complete monthly PPC optimisation checklist for you to follow.

To improve your ranking you need to formulate a routine monthly SEO maintenance checklist to follow. This SEO maintenance guide will provide details on what to include in your monthly checklist.

What are the elements that make a winning mobile-first website? Let's look at the importance and key elements of mobile-first web design.

Without quality meta tags, search engines won’t know how to categorise your site. Here are five types of meta tags that will assist with your SEO goals.

Any successful online marketer will agree, keeping up with changing PPC advertising trends is the direct path to success. While there are a wide variety of trends your online business can utilise, we’ve compiled a list of the 12 top PPC trends you should know! Keep reading to see what they are!

In May 2020 Google announced its intent to implement this set of Core Web Vitals by August 2021. It’s important to understand what the Core Web Vitals are, why they’re important and how to improve them.

Do you know creating content that answers your readers’ questions doesn’t guarantee that it will rank well? To outrank your competitors, you must establish authority and the only way to do that is by adding authoritative links to your content.

Business communication trends are always changing, especially when new technology is introduced. The current trend is text messaging. People want to have quick conversations with the businesses they choose to use. In fact, 4 out of 10 Australians would switch to a company that uses text messaging as a means of communication (Podium, 2021). Use […]

Almost every company has a website these days. Since there are millions of websites on the internet it can be difficult to compete for online visibility or to increase your leads. If you’re struggling to get visitors to sign up for emails or convert leads into paying customers, you may be experiencing a high bounce […]

In today’s article, we’d like to give you SEO strategies and processes to consider when doing a website migration. These tips may help optimise your online presence and increase your site traffic.

In today’s digital world, almost anyone can create a website without coding experience. However, the ease of creating a website doesn’t guarantee its effectiveness for your organisation’s online presence. There is a difference between a live website and one that’s optimised. On the other hand, most companies don’t realise how much website design matters. Did […]

One of the most important elements of an SEO strategy is backlinking. Backlinking is one of the main criteria considered in Google’s page ranking algorithms. When you include more relevant and reliable sources on a page it increases its usefulness and value. On the other hand, poor backlinks consist of irrelevant sources or links that […]

SEO has become the cornerstone of digital marketing. It’s the process of creating an online presence by improving the quality and quantity of your website’s traffic. Although most businesses understand the importance of content marketing, some still neglect to utilise Search Engine Optimisation which has detrimental effects on website traffic.   If you’ve been creating […]

Talk about SEO and one of the first topics likely to come up is keyword research. And with good reason. Small businesses who ignore this won’t make an impact with their digital marketing. Doing effective keyword research is STILL how you get your website to the top of Google’s results pages. Also, if you’ve done […]

SEO practices have expanded over the years so it’s not simply incorporating a few keywords throughout your content. Now, it’s so much more than that! Link building is thought to be the cornerstone of optimisation but what about meta tags? It’s important not to focus all your energy on one type of optimisation and rather […]

SEO has become the cornerstone of content creation and if it’s done correctly, you will see a steady increase in your website’s traffic. However, some small businesses still struggle to get their SEO to work for them. If you’re not seeing growth in site traffic or an improvement in your page rankings, there could be […]

On-Page SEO refers to the practice of optimising individual pages on your website. Optimising each page boosts your ranking and you gain more relevant traffic in search engines. With on-page SEO you can optimise your content as well as the page’s HTML code. Only 5.7% of pages will rank in the top 10 SERPs within […]

Are you thinking about optimising your Google My Business listing? Your Google business listing highlights your best features online and entices people to click on your profile and is one of the most valuable local citations you can create. If you’d like to increase your click-through rate on your listing, then take a look at […]

We’re going through a post-COVID stage where consumer online habits are changing drastically. Today we’re giving you SEO ideas that will place you on top of Google’s SERPs so you can drive more traffic to your site and increase your revenue.

Backlinks are one of the most important ranking signals. Studies have shown that the more quality linking domains a webpage has, the higher up the Search Engine Results Pages (SERPs) they are likely to be. Backlinks are considered a core component of any successful Search Engine Optimisation (SEO) campaign. Google’s algorithm analyses how many external […]

If your website isn’t ranking on the first page of Google, then it’s likely your presence is going almost completely unnoticed.  Aside from paid search, to be visible on the Search Engine Results Pages (SERPs) your website needs to rank naturally in the top ten results. Research conducted by Hubspot found that approximately 75% of […]

On the fence about choosing a digital marketing agency? Here are 5 reasons why you should choose us!