Whipping Up Innovation: A Case Study of a Cupcake Industry

Whipping Up Innovation A Case Study of a Cupcake Industry


Organic Keywords

Up by 27% in 6 months

Organic Traffic

Up by 34% in 6 months

Organic Users

Up by 73% in 6 months

High Traffic Keywords

Google Position to top 1 to 3

Online Conversions

Up by 14% in 3 months

Online Store Sales

Up by 63% in 3 months

Google Ads ROAS

Improved from 568% to 1100% in 6 months

Google Ads Conversion Value

Improved by 89% in 6 months

About the business: A family owned and operated business and has been consistently voted as one of Melbourne's top destinations for outstanding cupcakes, coffee and customer in store experience.

Industry: Cupcakes / Food &  Beverage

Platform:  Shopify eCommerce Store

Location: Melbourne

Our Services: Search Engine Optimisation and Google Ads

The Objectives: Improve online traffic (Organic and Paid) and generate more online sales


Organic Keywords

improved from 4,645 to 5,896 during the last 6 months, up by 26.93%

Organic Keywords

Organic Traffic

improved from 18,609 to 25,017 during the last 6 months, up by 34.43%

Organic Traffic

Top Traffic Keywords

Top traffic keywords between positions 1-3 in 6 months

top traffic keywords

Online Store Sales

Online store sales up by 63% during the last 3 months

Online Store


Online Conversion Rate

Online conversion rate up by 14% during the last 3 months

Online conversion rate

Organic Users

Organic users up by 73% during the last 6 months


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